omega

Recently, the Swiss clock in Europe’s top brand ambassador, global celebrity zhang to Asia as a whole in Shanghai has released its new works in the field tabulation — omega wrist watch 2009 series constellation. This is the omega watches brand in the global scope, but also the first release as omega global celebrity zhang first official ambassador.
Omega celebrity ambassador in Europe OuKeHua President zhang global StephenUrquhart (Mr) accompanied by tour of Shanghai long light department layer of the Europe rice eggplant self-support flagship brand. Zhang ziyi is sitting on the clock work in Europe rice eggplant, repair clocks division under the guidance of the hands of the wrist assembly parts. Later, Mr. Zhang OuKeHua global President to show a new constellation 2009, and the series of wrist watch box in the signature on zhang, and personally lock into glittering and translucent form cabinet. Fyi, more than 1000 omega honourable customer will be invited to flagship, extracting lucky enough to open keys, watch the lucky luck ark to become the constellation wrist watch owner.

5 p.m., omega wrist watch new constellation 2009 series in Shanghai concert hall. With unique conference in MuGu “genius” as the theme of the performance start time, circulation, with giant screen, begin to light appeared by chaotic universe. Many stars in the sky in a vast, slowly gathering into another sign, but in the stars slowly in the veils, omega wrist watch new constellation.

Mr. OuKeHua omega global President zhang warmly welcome the star-studded became the latest celebrity ambassador omega family members, in Shanghai concert hall, supermodel Cindy crawford, oscar-winning actress nicole kidman and oscar-winner George clooney special greetings to the video to send blessings. Zhang,

Omega new constellation 2009

Hold claw design new constellation identification marks

In 1982, omega released a new watch, it is the constellation Manhattan wrist. In today’s world “hold claw” design makes it become a worldwide recognition of high degree of watches. New constellation series wrist dials provide argent, champagne, brown and black for your choice. All the tables of 100 meters, there are waterproof five dimensions chosen.

The constellation coaxial new core power

New constellation series mechanical watch all of Europe rice eggplant of contemporariness will carry coaxial longitudinal system device. Omega in 1999 by coaxial longitudinal system is more than two centuries of practical new-type first required system. It will reduce the energy transfer to other components of the friction between the components, from the basic mechanism for the maintenance of the wrist, ensure the high precision keep long-term stability.

Snowflakes enchase constellation costly glamour version

Omega wrist to sign costly version of “extraordinary” snow Mosaic enchase has a large circular technique, a deluded beauty. The seemingly random enchase layout, elegant conveys each wrist watch every diamond geometrical aesthetic feeling. Omega wrist undoubtedly become costly version of the constellation omega 161 years history most elegant watch of a series of.

A centurial brand are welcomed China horological BaoFaShi market growth.

Like Paris champs-elysees avenue, New York’s fifth avenue, Shanghai bund has become the world’s top luxury of new landmark. Here in China, Europe has become the epitome of BaoFaShi growth. Over the past seven years, the Chinese mainland market has become the world’s second largest market, Europe from China business sentiment center data shows in China, Europe rice eggplant of shopping market share and profit among the world top watch list. It is a need of interpretation, global background of luxury in the past few years experience, but brought global but maintain Europe rice eggplant of double-digit growth, On the other hand, although the Chinese market is a luxury brand that is the most potential market, but “fake”, “channels”, “consumer habits” but let many luxury brands and scored, and difficult fundamentalists-who omega obviously has mastered the “key open this market.

Omega OuKeHua witnessed global President of the market by leaps and bounds, “we need to keep the starter in the market position. The style that the President, steering haler omega, like a sea captain rein in ships sailing, will inevitably have bad weather, but to predict the future, “my job is to grasp the market orientation and omega brand development direction. On June 17, 2006, OuKeHua attended the latest sign “rainbow goddess” edition of set limit to watch on memorial ceremony in China, Europe rice eggplant 1895 in Shanghai, the conference, the four seasons hotel OuKeHua accepted fortune (in Chinese) WangYiDing editor of the interview.

Fortune (Chinese) q: China has become the world’s second largest market of Europe, can let a luxury brand in China market, the secret is popular?

OuKeHua answer: I think the first big market or the second-largest market no difference, I care more about how to grow in the market, the best way to find and rapid growth. We in the early 1990s, when he returned to China for a specific strategies, and establish the marketing network, in the open market research and the needs of the customer, and constantly update products, On the other hand, we have a creative team to help our brand, ensuring that our global brand messages can be perfectly to Chinese consumers, Furthermore, our opponents earlier than China market potential. Ten years ago, Chinese luxury brand is not much, but the omega is early investment and development of the market.

I don’t think the Chinese is not rich, omega here actually have very good brand tradition and culture, we need to follow the Chinese consumers better communication, let them accept omega brand. Now, more and more Chinese begin to buy high-grade watch, I think we meet their needs. If we can guarantee the current market share and continues to expand, and we can do better.

Q: a lot of people think, in China’s success is its location in relative prices from conservative in high-end, if you agree with this point of view? How to view in the global market of Europe rice eggplant price difference?

Answer: maybe. Our price can attract more customers. We in China’s consumer market, although more and more rapid growth of Chinese consumers to travel abroad and buy watches, but this does not affect our sales in China, because the Chinese customs is not high, not like Japan, so the situation in China is completely different. But in China, we have a professional team, they have rich experience and luxury watch industry.

Perhaps everyone will say: “China’s gold, it is a country of 1.3 billion people.” However, this is not easy. If you only need 10 years ago, convey simple information can be successful in the market, so today, you must work creatively in this market, to ensure success.

Q: China’s consumer and other countries of the consumers have what differentiation? Chinese consumers may be difficult to update their luxury, how do you let them remain on brand desire?

Answer: Chinese and European consumers and no difference. In China, every day there are hundreds of thousands of new rich class members to join this market, and the market is not always filled with vitality, because you may not only buy a watch, so many people will every two to three years just to buy a watch in the world, and has not buy watches is a particularly large investment. I think, this kind of change compared with past may be great transcendence, rich class might not be a watch or a brand, loving people will be wearing different now watch banquet, work or diving.

But the markets, the future market growth might not mean a single type of product, and revenue growth is to satisfy different customers need, through the rich product type obtain growth. Therefore, we will pay attention to the above two aspects.

Q: whether the omega through control or adjust product cycles to make Chinese consumers keep brand loyalty?

Answer: we have no fixed rules for new product launch timing constraints. I think every three or four years, is launched a series of products of the best opportunity, but often these products are derived from the basis of the past. We don’t need every summer is a kind of new products, I think omega is not a fashion brand, but this does not mean that we will lose fashionable, it should be a constant both traditional and bearing the brand.

A: the Greek alphabet
The Greek alphabet of the last letter “Ω”, with Chinese characters “omega pronunciation.
2: Swiss watch
OMEGA OMEGA Swiss brand. Swatch group is one of the brand.

Swiss watch omega in 130 countries worldwide, which sold through excellent dealer, each piece of watches are the modern youth “dream of the wrist to” charm, represents their “omega world” identity and pursuit. In the world “, “omega have accompanied human levy empty super professional series — the first and only a piece of” Moon “step” (the Moon Watch), As the 21st olympiad, designated and won numerous accurate when optimal design awards. Omega is an international supermodel — including Cindy & # 39; The formula one championship croft and driver Michael & # 39; Schumacher’s choice. In the U.S., Europe rice eggplant is one of the most popular, the best-selling brand watch. By Louis was founded in 1848, willy Brandt, omega marks the glorious history of tabulation, envy. In 1892, as the first piece played omega watches, two years later, spring is in 1894, producing a world-famous omega and make the machine, machine manufacture the fusion of advanced technology, then revolutionary in its several excellent functions, such as time, feeling set-up for formal brand naming, making the omega omega became the leading manufacturer in Switzerland. The tabulation Omega is the last letter in the Greek alphabet, with perfect, achievement, beautiful ornate and excellence. Since then, with its advanced technology combined with excellent tabulation, art of leadership, the altar table created innumerable outstanding achievement.

Responding to the famous Greek temple gold pocket of carve patterns or designs on woodwork obtained in 1900 Paris world expo’s grand prix awards.

In responding to the two world wars successively by the United States and Britain for specified air watch requisition.

When the boat had in 1933 and astronomy projects in 1936, set the most accurate records, and British KEW ·, butyl (KEW & # 39; TEDDINTON) official confirmation and adopts. Observatory,

In 1932 Los Angeles Olympic Games had become the appointed time.

In 1932, the article adopts a series of QianShuiBiao – OMEGA ocean MARINE “) (OMEGA”

Responding to 1937 Amelia Earhart wearing their flight CHRO28.9 mm stopwatch, try to Europe for the first time she go to the equator.

Omega super series adopts professional stopwatch, but since 1965 became an American astronaut since 1975, when the Soviet cosmonaut designated as the first piece, is only a piece of the moon and watch.

Responding to November 4, 1981, France Jacqnes diving expert Mayel, break its unarmed) of water meter, 101 also successful test omega hippocampal series QianShuiBiao 120 meters of outstanding performance.

Responding to 1993 hippocampal series of professional QianShuiBiao (water depth of 300 meters / 1000), assembling the helium vent to become the world’s first piece is pushing buttons, descend 300 meters of depth is still functioning QianShuiBiao machinery.

In 1994, the article adopts a omega watches in rudder flywheel. Besides exquisite design award, Europe rice eggplant of tabulation technology with its excellent design prize, in many, including international diamond award, Geneva city and golden rose award. In 1973, famous sculptor Daniel Salvador Dali (of) the woman created Premonitiondes La Tiroirs like sculpture, with a piece of omega dials as its face.

The accurate records

Omega chronometric instruments in Chartres Neuchatel (and), Geneva, dragon, butyl (Kew observatory have held Teddinton) – precise competition, winning 93 world record, there is a new record for 72, including 1936, dragon, butyl bolton, the observatory in all the accurate project, 100 omega timekeeping instrument will take 97.8 points, both in the same test without breaking the other timekeeping instrument.

publicity

Omega is the earliest implement international marketing and advertising plan, the pioneer of advertising not only make the historical world famous brand, Europe rice eggplant also affect famous table advertising model. Today, the omega ambassador “family locally” — a Cindy crawford, Pierce brosnan, Michael schumacher, Alexander popov, ernie · ace. 1894-1914 early on the Europe rice eggplant advertising products of pure text introduced in Europe and in the international exhibition in Paris world expo in 1990 as success. In 1900, omega hire graphic designers and artists to image to convey omega advertising messages, A famous painter BelleEpoqne scanning PaulHelleu (1904), business Leonetto stylist Capptello (1914) and 20 to 30 Rene Gruau. For the first time, and all of the advertising message “to”, the first piece from sports (FangShuiBiao), fashion and history will reveal omega table of different categories of tradition and excellent design. Use repeatedly, the same message skills in 1927-1943, each with a banner ads with “OMEGA – life right time” – the right (OMEGA timefor act). The catalogue of 20 more female model, to highlight prompted omega table feminine traits. In the 1950s in 1948, Europe rice eggplant to celebrate the 100th anniversary of the global advertising concepts to strengthen their market penetration. “,” For this remarkable marks created a “global recognition” image, unified international advertising theme, applied in every country level – such as in 1948, the slogan “omega watches trust,” global success for goods; establish distinctive Today in the distribution network is still “benefit”. In the 1990s omega ambassador in the 1990s, the family into the advertising strategy successfully created “omega ambassador, every family” “omega ambassador” are in the field of international fame, they acquire confidence, not only for personal career ambition to watch, the choice of more unique perspective, but they are in Europe as they watch the best choice – such as supermodel Cindy & # 39; Croft, actor Pierce & # 39; The world’s most young slam brosnan, sen tennis champion, & # 39; Xinda gith, Anna & # 39; Kournikova, the fastest born swimers Alexander popov, before the America’s cup winner dean beck, top golfers, ernie ace, f1 championship Michael & # 39; Michael schumacher. Over the years, many high level for Europe and creative international publicity activities, use mir space station is unprecedented in Russia, with satellite direct dialogue with the astronauts to Mars first piece x – 33. In 2002, Europe rice eggplant commemorates the 30th anniversary of the moon, and eventually humans special invitations human last lunar American astronaut Eugene & # 39; Nasser south came to Beijing, and in a history of 5000 years, driving on the wall, from human feelings rover in the most spectacular buildings overlooking the moon’s wonderful feeling. In addition, in New York, Washington square held a “high into the hole, in San Francisco to mimic and related to” the car “, trolley, stir and attention.

Space,

In 1965, omega super series of professional watch is the only piece – the moon’s watch, the U.S. space agency after the strict test, is appointed for all the manned space flight when specified. A mortgage suffer no gravity, magnetic field, violent shocks, impact and temperature reaches – 18 ° ~ 93 degrees Celsius stopwatch. By then, super series become astronaut in all space mission (including 6 times lunar missions) – duo to the Apollo, the laboratory to recent shuttle program — – – the only when the project is completely reliable.

Space hero Neil Armstrong (Neil Armstrong landed on the moon Alden), the first man to walk on the moon surface, omega super table records from Greenwich time on July 21, 1969, the zero 2 56. Five years (1970), omega super table in space exploration in the history of the wicked more developed, assist to save time by Apollo 13 spacecraft explosion caused fuel warehouse operation of paralysis. Spacecraft by hand to wear the commander to watch, a super precision calculated out the second time, the activation of the engine, makes success again from the moon’s orbit spaceship successfully safety return to earth. Watch for recognition in the super omega of rescue operations, the space agency outstanding performances will be the highest honor general special AWARD “(” it is SNOOPY AWARD) are given, and eliezer omega in Europe on human history of special contribution to empty. Today, super series of professional x – 33 multi-function watches. To Mars, Become future shuttle mission and 100 times mir space station crew wearing of Russia, Europe rice eggplant on empty again exploit human era. With the United States, Europe and Russia’s astronauts and professional machine, the latest design division with super series of professional x – 33 watch sets the most advanced technology and project functions in one, fully complying with manned space program in the task of experts. Since January 1998 mir space station, Russia’s three astronauts already started wearing x – 33 watches. Specialized in 1932 Los Angeles Olympic Games, the clock by the FeiFan pointer with omega Olympic stopwatch, henceforth, omega in 60 years of continuous 21 Olympian games for the appointed time. 1952 Helsinki Olympic Games in Europe, BanJiangTai on the cross, accept, praise its development in the world of sports on the outstanding contributions. Omega in international sports as its brilliant history. In 1963 first global first can display the accuracy of a thousand, and the world’s first photo finish device platform electronic timing device, 1961, create a process can be shown on television event of screen time omega observation dishes, and equipment introduced swimming events in 1967, special “touch pad” timing.

Photography – called “geordi” consistent technology introduction for this year’s conference, reinstate omega timekeeping instrument used in 1992 Olympics “, “use OVision Scan – even in the end, scanning electronic under dim light, still can be extremely per second in the speed of fast moving image capture and accurate. In addition, since 1982, the world more modern stadiums and function of the giant electronic score screen, omega is the device “inventor”. At the beginning of this century, Europe rice eggplant is not only for the Olympic Games, and also appointed for several major international sporting events such as athletics, swimming, golf, sailing and racing as appointed time.

Athletics — internationally four gold event – track and field sports Oslo, Brussels, Berlin and Zurich invitational athletic meet the appointed time.

Swimming in Canada Winnipeg – in 1967, pan swimming at a set of omega touch pad of new type of timing system, its principle is in every circuit are installed on both ends of the system, the system of the sensor is only swimming pool, hand touch response and high speed, electronic records per 100 images.

Golf tournament “– -” OMEGA OMEGA instead to Asia and the Middle East, the ball. The altar Since 2000, the European golf tourment began to sponsor OMEGA “Masters”, European OMEGA annually in formal events will be held before, Europe rice eggplant, become famous golf star world star, celebrities, media and the focus of the audience.

Racing – 1998, especially for the use of advanced system designed for North America, Australia, Japan and Brazilian record time every event. By its exquisite omega outstanding technology, the timing and scoring system, not only for the vehicle provide accurate statistics, time and score for the team and the media personnel, provide the fastest site information. The tabulation technology and omega end service concept in international horologe world, it is also big respected in the world today the few house can be maintained over half a century, the brand watch one. Antique watch for the customer, omega watches, regardless of what a long old, omega company will spare no effort to serve you and erase the vicissitudes of the time, will present again historical moments in your eyes. Because, the eternal pursuit of excellence “is the highest realm omega watches.

Omega just write countless first, more in countless tables, military purposes, the official time, sports competition, the observatory table certificate… Have outstanding performance, such as the proud:

In 1896 in Europe for the first time in Switzerland, won the gold medal in Geneva exposition.

1917 the British royal air force as the battle group selection omega standard.

For the first time in 1932, the Olympic and reach 21 times. In 1933, Europe rice eggplant to become the special form the air force.

1936 Kew observatory in various Teddington/create new record high precision clock of 97.8 points, the record has no one can break.

In 1946, omega get 100,000 copies observatory table certificate.

Swiss observatory in 1962 had half (50.5%) certificate is awarded to the constellation series.

In 1963 super series by NASA elected official timer.

In 1967 omega won one million tickets observatory certificate.

In 1972, omega get two tickets observatory certificate.

1974 world only get out of Europe rice eggplant sailing observatory table certificate “million quartz watch 2,400″.

1983 won ZhangShiYing observatory table DiShiWan omega certificate, To set up a special historical relics preservation of omega museum in Europe.

As the Soviet union in 1989 omega special astronaut.

The enterprise Brand in the World Brand laboratory (World’s) next Lab 2006 World Brand “top 500 in DiErBaiYiShi.
Three: the design process

drawing

Stylist first draft drawn to the decision to draft, introduced the design concept of his staff. Main aesthetic appearance was determined, stylist will through new omega wrist calculator will be made into three-dimensional model, the whole process is completed by the engineer, to exclude collaborative design and technical feasibility abhorrent.

Production concept

After the completion of the casting supplier, we will enter the next stage of development, and to determine the choice of materials and dial with Pointers to the collocation of color. The list will be sent to the concept of decision-making and sales department, waiting for the final approval.

casting

The concept of a special printing table. Technician Most aesthetics design details at this stage.

The final product

New wrist movements, especially in through the quality inspection and strict test, can start manufacturing processes.