omega

A centurial brand are welcomed China horological BaoFaShi market growth.

Like Paris champs-elysees avenue, New York’s fifth avenue, Shanghai bund has become the world’s top luxury of new landmark. Here in China, Europe has become the epitome of BaoFaShi growth. Over the past seven years, the Chinese mainland market has become the world’s second largest market, Europe from China business sentiment center data shows in China, Europe rice eggplant of shopping market share and profit among the world top watch list. It is a need of interpretation, global background of luxury in the past few years experience, but brought global but maintain Europe rice eggplant of double-digit growth, On the other hand, although the Chinese market is a luxury brand that is the most potential market, but “fake”, “channels”, “consumer habits” but let many luxury brands and scored, and difficult fundamentalists-who omega obviously has mastered the “key open this market.

Omega OuKeHua witnessed global President of the market by leaps and bounds, “we need to keep the starter in the market position. The style that the President, steering haler omega, like a sea captain rein in ships sailing, will inevitably have bad weather, but to predict the future, “my job is to grasp the market orientation and omega brand development direction. On June 17, 2006, OuKeHua attended the latest sign “rainbow goddess” edition of set limit to watch on memorial ceremony in China, Europe rice eggplant 1895 in Shanghai, the conference, the four seasons hotel OuKeHua accepted fortune (in Chinese) WangYiDing editor of the interview.

Fortune (Chinese) q: China has become the world’s second largest market of Europe, can let a luxury brand in China market, the secret is popular?

OuKeHua answer: I think the first big market or the second-largest market no difference, I care more about how to grow in the market, the best way to find and rapid growth. We in the early 1990s, when he returned to China for a specific strategies, and establish the marketing network, in the open market research and the needs of the customer, and constantly update products, On the other hand, we have a creative team to help our brand, ensuring that our global brand messages can be perfectly to Chinese consumers, Furthermore, our opponents earlier than China market potential. Ten years ago, Chinese luxury brand is not much, but the omega is early investment and development of the market.

I don’t think the Chinese is not rich, omega here actually have very good brand tradition and culture, we need to follow the Chinese consumers better communication, let them accept omega brand. Now, more and more Chinese begin to buy high-grade watch, I think we meet their needs. If we can guarantee the current market share and continues to expand, and we can do better.

Q: a lot of people think, in China’s success is its location in relative prices from conservative in high-end, if you agree with this point of view? How to view in the global market of Europe rice eggplant price difference?

Answer: maybe. Our price can attract more customers. We in China’s consumer market, although more and more rapid growth of Chinese consumers to travel abroad and buy watches, but this does not affect our sales in China, because the Chinese customs is not high, not like Japan, so the situation in China is completely different. But in China, we have a professional team, they have rich experience and luxury watch industry.

Perhaps everyone will say: “China’s gold, it is a country of 1.3 billion people.” However, this is not easy. If you only need 10 years ago, convey simple information can be successful in the market, so today, you must work creatively in this market, to ensure success.

Q: China’s consumer and other countries of the consumers have what differentiation? Chinese consumers may be difficult to update their luxury, how do you let them remain on brand desire?

Answer: Chinese and European consumers and no difference. In China, every day there are hundreds of thousands of new rich class members to join this market, and the market is not always filled with vitality, because you may not only buy a watch, so many people will every two to three years just to buy a watch in the world, and has not buy watches is a particularly large investment. I think, this kind of change compared with past may be great transcendence, rich class might not be a watch or a brand, loving people will be wearing different now watch banquet, work or diving.

But the markets, the future market growth might not mean a single type of product, and revenue growth is to satisfy different customers need, through the rich product type obtain growth. Therefore, we will pay attention to the above two aspects.

Q: whether the omega through control or adjust product cycles to make Chinese consumers keep brand loyalty?

Answer: we have no fixed rules for new product launch timing constraints. I think every three or four years, is launched a series of products of the best opportunity, but often these products are derived from the basis of the past. We don’t need every summer is a kind of new products, I think omega is not a fashion brand, but this does not mean that we will lose fashionable, it should be a constant both traditional and bearing the brand.